Our Vision
"To be a World Class Network Airline"

Our Values
• To uphold the highest safety standards
• To satisfy our customers.
• To continuosly improve the quality of our services and products

Our Goals
• To achieve world class standards in service delivery, product quality and operational performance.
• To be the Airline of choice in Africa.
• To develop JKIA as a premier hub in Africa
• o pursue a business model that will deliver consistent level of profitability.
In summary actions, our behaviour and attitudes at work will be driven by safety, customer satisfaction and quality (S² +Q) considerations.

Our General Strategy
An important consistent trend about commercial aviation is that it is a fiercely competitive and highly volatile industry, in which fortunes shift continuously. As the drive towards a free, converging and global market gathers momentum, competition within the airline industry is expected to intensify. Increasingly, open skies are therefore likely to impact on yields, and extraordinary profits will increasingly be an exception.

Given this potentially turbulent environment, the key to survival in the industry lies in whether an airline is able to clearly anticipate the patterns of change coming, the underlying forces driving these changes, and above all the ability to align its strategies to respond to a changing business and aero-political environment. With this in mind, Kenya Airways is committed to investing in the development of world-class capacity in information gathering, analysis and interpretation so as to facilitate faster but correct business decision-making. This way, Kenya Airways hopes to enhance ability for rapid response to opportunities, threats and challenges in the market place.

In concrete terms, in the next 10 to 20 years, Kenya Airways aims to grow into a decidedly dominant carrier in Africa with notable presence in Asia, Europe and the Americas, while operating a modern fleet of 30 to 40 aircraft. Kenya Airways intends to forge strong partnerships and be a respected member of a global airline alliance.

Our Organization
Our organization structure comprises of eight (8) departments each headed by an executive director reporting to the Group Managing Director. The departments are:
• • Finance (and IT)
• Commercial
• Technical
• Human Resources and Administration
• Flight Operations

Getting There
Our vision to become a World Class Network Airline connecting Africa and the World through Nairobi is gradually becoming a reality.
Our goal of becoming world class by 2005 give us the impetuous to relentless focus on a level of performance that will see get there on time.
Together, by working smarter, and by being more creative and innovative, we shall realise our goal.

Future Outlook

We continue to focus on profitable expansion of our network through a combination of direct access and alliances with other carriers.

Sustainable improvement in yield will be pursued through a combination of a new Revenue Management System and better discipline. Management will also place emphasis on greater productivity, costs restraints and reduction in wastage.

Our people are our greatest asset and focus on their development and the way they are both managed an organized out to ensure we attract and retain the best and that they are equipped to serve our customers in line with our being a world class standard airline.