In line with the strategic aims of the 2004-2006 Business Plan, this formula sets out to re-launch the offer (using marketing and network tools, advertising campaigns, direct and indirect sales) backed up by a completely redesigned cost structure.

Alitalia’s new entrepreneurial model is divided into a Corporate area (which covers all functions of management and strategic planning) and into business areas corresponding to the activities that Alitalia carries out in its role as a domestic and international airline.

The image of the Alitalia Group is deeply linked to its history, or rather to the interaction between the development of Alitalia and the growth of Italy over a period of more than fifty years.

Today, the Alitalia Group has revenues of about 5,000 million euros and carries 22 million passengers a year, thanks to a young and efficient fleet of around 180 aircraft and the commitment of more than 22,000 employees in Italy and abroad.

The business model adopted is centred on core business passengers and cargo, and is increasingly oriented towards efficient operation and the optimal use of resources. It seeks to offer a solid basis for the Company’s development programmes, while at the same time ensuring competitive service and top quality.

Attention to the customer, which is at the centre of Alitalia’s strategy, inspired the company’s entrance into SkyTeam in 2001, one of the largest international alliances, that placed the company on a par with other prestigious companies such as Air France, Delta Air Lines, AeroMexico, Korean and CSA.

More than 8,000 flights a day to 512 destinations in 114 countries – these are the salient figures of the great SkyTeam challenge that renews itself every day on the wings of Alitalia by offering millions of passengers throughout the world a unique, instantly recognisable travel experience based on quality and attention to detail.

For years now, Alitalia has been committed within the social sphere, and the same care and attention is practiced in extending its talents to the other areas that greatly contribute to development in Italy and internationally, such as culture, the environment and solidarity.

Many of these aspects are described in the Year Book, the annual publication in which Alitalia sets out its objectives, activities, resources and results.